SKOUT DEALS LAUNCHES WITH REVOLUTIONARY LOCATION-BASED DEAL FINDING APP

Skout Deals is a new app developed to help people find those local deals quickly so they can start saving money fast. The app provides discounts, coupons, and freebies by region. It launches on October 19, 2016

AUSTIN, TX – OCTOBER 19, 2016—Discounts and coupons are big business today. More and more people are using discounts and coupons to make ends meet, and some have turned coupon clipping into a past time. Couponing as an “extreme sport” has also become a fad, according to The Wall Street Journal. Programs like Extreme Couponing have documented this phenomenon and proven that there is benefit and savings in looking for discounts. When economic times get tough, more and more people turn to discounts.

However, with the increase in popularity come issues. It’s harder and harder to find coupons with the sheer volume of coupon sites on the web. Extreme couponers and married couple, Alice and Bryan Payne found that it was becoming extremely difficult to organize their coupons and discounts with the mass proliferation of sites on the web that claim to offer them. They had several deal apps already downloaded on their phones, each with their own set of features and drawbacks. After discussing what they saw as the problem, a lack of consolidation, they decided to build their own with the help of investors. Enter Skout Deals.

Skout Deals was designed with the following requirements in mind: 25% savings or more, GPS location based deal finding, up to date coupons only (no expired coupons), preference based search, and it had to be easy to use. After a long development and test period, the app is now available for download on The App Store, and the Android version will be available in December. Users can expect to see coupons for local and national chains, as well as, individual brands all at savings of 25% or more.

“Our first date was a discount meal for Burger King way back in high school, so that should tell you something about our relationship with coupons and getting the best deal,” jokes Alice. “We had been using discount apps and coupons for our entire relationship and marriage, but recently we found that it was harder and harder to find the deals—not to mention less fun, when you have multiple apps and sites to visit in order to find what you’re looking for. Skout Deals came as a result of us putting together our requirements as ‘couponers’ for what would make a great app, and then getting the help we needed to build it.”

For more information on the app, visit: www.skoutdeals.com

About Skout Deals
Skout Deals is a location-based deal finding app that helps consumers find nearby deals, revolutionizing how people find deals from local merchants. The app consolidates all nearby deals, eliminating the need for consumers to hunt through multiple apps, website, emails, newspapers, flier inserts, and direct mail to find that great deal. Created by deal finders, everything on the app is 25% off or more, and includes features built into the app that minimize effort to find the best deals. The app has over 170,000 merchant locations and 50,000 plus deals available, updated daily direct from over 200 participating national merchants such as Walmart, Best Buy and Target.
For more information visit: https://skoutdeals.com
Media Contact: Bryan Payne bpayne@skoutdeals.com
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Deals Freebies Customer LTV

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Current Marketing Spend

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How much you currently pay for other marketing efforts, for comparison to Skout Deals.

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The regular retail price of the product which you are offering a deal

Item Retail Price

Gross margin is the difference between the revenue and the cost of goods sold.

For example: a coffee shop selling coffee at $1.50, with the cost of goods sold at $0.50 (cost of cup, coffee, milk and sugar being $0.50), the gross margin would be 67% [($1.50 - $0.50) / $1.50].

For merchants offering professional services such as a hair salon, lawyers’ office etc. where labor is a direct cost, they include the cost of the labor and any products that they may use. Important to note, overhead costs are not to be included in gross margin.

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Percentage discount offered on the item or service retail price.

Discount Offered %

Additional incremental purchases that an average customer would make while coming to the store to redeem or buy the deal.

For example, a customer may have a coupon for 50% off a coffee, and then also purchase a muffin for $3. This is referred to the “Halo Effect”.

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The regular retail price of the item you are offering for free.

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Gross margin is the difference between the revenue and the cost of goods sold.

For example: a coffee shop selling coffee at $1.50, with the cost of goods sold at $0.50 (cost of cup, coffee, milk and sugar being $0.50), the gross margin would be 67% [($1.50 - $0.50) / $1.50].

For merchants offering professional services such as a hair salon, lawyers’ office etc. where labor is a direct cost, they include the cost of the labor and any products that they may use. Important to note, overhead costs are not to be included in gross margin.

Gross Margin %

Additional incremental purchases that an average customer would make while coming to the store to redeem or buy the deal.

For example, a customer may have a coupon for 50% off a coffee, and then also purchase a muffin for $3. This is referred to the “Halo Effect”.

Additional Purchase Value

Total new incremental purchases required too pay for the marketing expense

Monthly new purchases to breakeven

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Current Marketing Spend

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How much you currently pay for other marketing efforts, for comparison to Skout Deals.

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Average amount spent by a customer in a single visit to merchant location.

Average purchase amount ($)

Gross margin is the difference between the revenue and the cost of goods sold.

For example: a coffee shop selling coffee at $1.50, with the cost of goods sold at $0.50 (cost of cup, coffee, milk and sugar being $0.50), the gross margin would be 67% [($1.50 - $0.50) / $1.50].

For merchants offering professional services such as a hair salon, lawyers’ office etc. where labor is a direct cost, they include the cost of the labor and any products that they may use. Important to note, overhead costs are not to be included in gross margin.

Gross Margin %

Estimated number of new customers expected to visit the merchant location in the month due to this promotional campaign.

New Customers generated per month

Average number of visits that a customer makes at merchant location in a year.

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