In The News

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Skout Deals – Bryan Payne – Founder & CEO talks Skout Deals

Bryan Payne gives a little background about Skout Deals, how it came to be, the vision, it’s mission and a little about himself.

Sales for Nerds

Sales for Nerds – 024: Bryan Payne Gets Thrown Out of School, Starts Companies, and Complete Iron Man Triathlons

Bryan Payne is a serial entrepreneur, salesmen, Iron Man (12 times over), and general man of adventure and humor. Normally a beer drinker, he was a good sport about having some wine on the podcast (and didn’t seem to mind […]

Built in Austin

Built In Austin – 50 Austin Startups to Watch in 2018

There has never been a better time to launch a startup in Austin. The city’s reputation as one of the fastest-growing tech communities in the country continues to prove itself, attracting top talent, investors, companies and

WJLA – Holiday Shopping Apps

12-18-2017 — With only a few days left in the holiday shopping season people are still looking for great deals. In recent years more people are using mobile apps to find these great deals. Marc Rutledge of Skout Deals joined […]

The Advocate Newspaper – Skout Deals: New App from Local Developer

Mobile marketing is no longer a trend. It has become a necessary item in the company toolbox. Marketing experts* report 88 percent of consumers who search for a local business on a mobile device call or go to that business […]

Williamson County Sun – App Targets Small Biz

Deal-finding app Skout Deals has turned its focus to small and medium-sized businesses, founder Bryan Payne said. “We started with the big companies. Just in the last couple of months, we created this really incredible platform for small and medium-sized […]

Hill Country News – Austin-Based Deals App Expands to Cedar Park Area

App creators hope to hook locals up with deals in upcoming holiday shopping season An Austin-based, deal finding app recently expanded its services to the Cedar Park area, where local businesses are hosting specialized deals.

512tech By Austin American Statesman – Meet Austin’s Skout Deals, Which Finds and Shares Nearby Online Deals

How a two-for-one Burger King coupon led to an Austin-based online deals startup. Bryan and Alice Payne’s first high school date was at Burger King, and he paid with a two-for-one coupon. It was a match made in heaven, and […]

Built In Austin – Check Out These 4 Startups That Recently Launched

New in the 512: Check out these 4 startups that recently launched Every month, startups hit the Austin tech scene in droves. Some launch their services in the surrounding area, while others set up shop with new offices. Here are […]

OPEN Forum – Brick-and-Mortar Retail Is Still Kicking: How to Help Attract Customers to Physical Stores

Brick-and-Mortar Retail is Still Kicking: How to Help Attract Customers to Physical Stores Effective strategies exist for keeping brick-and-mortar retail thriving. Try these 5 tips for getting customers into your onsite business. As major retailers close stores across the country, […]

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Deals Freebies Customer LTV

Skout Deals logo

Current Marketing Spend

Select the most suitable subscription plan

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How much you currently pay for other marketing efforts, for comparison to Skout Deals.

Marketing Cost

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The regular retail price of the product which you are offering a deal

Item Retail Price

Gross margin is the difference between the revenue and the cost of goods sold.

For example: a coffee shop selling coffee at $1.50, with the cost of goods sold at $0.50 (cost of cup, coffee, milk and sugar being $0.50), the gross margin would be 67% [($1.50 - $0.50) / $1.50].

For merchants offering professional services such as a hair salon, lawyers’ office etc. where labor is a direct cost, they include the cost of the labor and any products that they may use. Important to note, overhead costs are not to be included in gross margin.

Gross Margin %

Percentage discount offered on the item or service retail price.

Discount Offered %

Additional incremental purchases that an average customer would make while coming to the store to redeem or buy the deal.

For example, a customer may have a coupon for 50% off a coffee, and then also purchase a muffin for $3. This is referred to the “Halo Effect”.

Additional Purchase Value

Total new incremental purchases required too pay for the marketing expense.

Monthly new purchases to breakeven

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0

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Select the most suitable subscription plan

Select Plan

Skout Deals Plan Price

Plan Price

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The regular retail price of the item you are offering for free.

Freebie Item Retail Amount

Gross margin is the difference between the revenue and the cost of goods sold.

For example: a coffee shop selling coffee at $1.50, with the cost of goods sold at $0.50 (cost of cup, coffee, milk and sugar being $0.50), the gross margin would be 67% [($1.50 - $0.50) / $1.50].

For merchants offering professional services such as a hair salon, lawyers’ office etc. where labor is a direct cost, they include the cost of the labor and any products that they may use. Important to note, overhead costs are not to be included in gross margin.

Gross Margin %

Additional incremental purchases that an average customer would make while coming to the store to redeem or buy the deal.

For example, a customer may have a coupon for 50% off a coffee, and then also purchase a muffin for $3. This is referred to the “Halo Effect”.

Additional Purchase Value

Total new incremental purchases required too pay for the marketing expense

Monthly new purchases to breakeven

0

Reset

 

Skout Deals logo

Current Marketing Spend

Select the most suitable subscription plan

Select Plan

How much you currently pay for other marketing efforts, for comparison to Skout Deals.

Plan Price

0

Average amount spent by a customer in a single visit to merchant location.

Average purchase amount ($)

Gross margin is the difference between the revenue and the cost of goods sold.

For example: a coffee shop selling coffee at $1.50, with the cost of goods sold at $0.50 (cost of cup, coffee, milk and sugar being $0.50), the gross margin would be 67% [($1.50 - $0.50) / $1.50].

For merchants offering professional services such as a hair salon, lawyers’ office etc. where labor is a direct cost, they include the cost of the labor and any products that they may use. Important to note, overhead costs are not to be included in gross margin.

Gross Margin %

Estimated number of new customers expected to visit the merchant location in the month due to this promotional campaign.

New Customers generated per month

Average number of visits that a customer makes at merchant location in a year.

Number of customer purchases per year

Average number of years that a customer remains a customer.

Number of years a customer lasts

Total revenue generated by a new customer over the lifetime of their purchasing from the merchant.

Revenue over lifetime of a customer

The return on the investment of marketing dollars spent in acquiring that single customer.

Return on investment over customer life

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